Thursday, February 26, 2009

Yahoo Buzz turns one - nobody notices

Siegler makes some interesting points as to why is Yahoo Buzz not so popular. (Yahoo Buzz celebrates its first birthday this month)

[...Now, I consider myself to be a pretty savvy Internet user. So why is that it that I never hear any talk about such an impressive site? Is it the media’s new Twitter bias? Social media types’ fascination with Digg? I don’t think so. Even Yahoo seems to acknowledge on its birthday blog post that a lot of people don’t know much about Yahoo Buzz. The intro includes the line, “What’s that, you say? You don’t know Yahoo! Buzz?”...]

[...When Google nearly bought Digg last year, we suggested that maybe Google should just build its own Digg, which is essentially what Yahoo did with Buzz. But maybe that was the wrong call. I think Yahoo Buzz is simply puffed up by its association, but I don’t see it as a major entity on the web.

“The site already has more unique monthly visitors than any other social content site in the U.S., according to comScore Media Metrix,” Yahoo’s post touts.

Okay, so why is hardly anyone actually using it? Are they just going there and leaving? And if so many people are visiting it, why is no one talking about it? It seems to me it has absolutely no — for lack of a better word — buzz. Sorry to be a (birthday) party pooper.]

Now he is probably right in all this (a little acerbic too). But I guess the main reason Yahoo Buzz is unsuccessful or to say "nobody talks about it " is because not everybody can get onto it.

Venturebeat's article compares Yahoo Buzz with Twitter, Digg, Facebook, Reddit, Delicious. Now "everyone and their blog" can get on to each of this "social sites" but I guess not on Yahoo Buzz.

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