Tuesday, March 3, 2009

Adobe, HBO, Turner & Warner Bros - Alliance Flash ?

Adobe Systems Incorporated and three Time Warner Inc. companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc have announced a strategic alliance to foster collaboration on the development of next generation video and rich media experiences.

As part of this alliance, they will also collaborate to accelerate the development of digital rights management for the Web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content.

The companies will utilize Adobe Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.

More here

[Download PDF of Press release - Time Warner Companies — Turner Broadcasting System, Inc., Warner Bros. Entertainment, Inc., and Home Box Office, Inc. — Form New Media Alliance with Adobe]

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